XS Games
Popstar Guitar

Deliverables:
Website Design, Online Ad Campaign (Flash & Rich Media)

Goals:
XSGames came to us in hopes that we could capture the essence of their guitar-themed game, "PopStar Guitar". The main focus was to garner the attention of the tween market by featuring the tween oriented pop artists featured in the game.

Solutions:
By creating an animation and illustrative-based environment for the site, the client felt the look was appropriate for the tween market. By using analytics on every clickable item in the flash file, we were able to track metrics and see which sections were appealing to the user. This allowed us to adjust the marketing accordingly.

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