Sundance Channel
The Green Guide 2008
Deliverables:
Microsite Design, Online Ad Campaign (Flash & Rich Media)
Goals:
Reinvent and redesign Sundance's Green Guide website to visually communicate the spirit of what it means to lead a green lifestyle.
Solution:
Our team created a dynamic site that puts 'information first', while still maintaining the integrity of the Sundance brand. By utilizing a deep linked flash site with an RSS feed, the user can easily share information by sending direct links. This way, users can share pages with direct links to each section that they believe friends and family would like. And the transitions would still be in flash animation.
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created as art director of LBI International