Summit Entertainment
Never Back Down

Deliverables:
Website Design, Viral E-Card, Online Ad Campaign

Project Description:
Summit Entertainment needed a website for their movie, Never Back Down, which combined two markets, the mixed martial arts and the teen/college market. My team created a website for the film, a viral E-Card piece which showcased clips of the actors interviewing their MMA trainers, and a full online ad campaign withflash and rich media units. Still generating a steady source of daily users, the Never Back Down site has just crossed the one million visitor mark.

Results:

The client was pleased when the metrics far surpassed expectations for ad unit clicks and unique user visits.

VIEW E-CARD

VIEW AD UNITS